RNLI wished to broaden their appeal with their locally sourced confectionery range, so asked to review their packaging design.

The brief was to engage with visitors across the UK and to remind them of ‘beautiful days by the sea’. I visualised the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range. 

Since the re-design, the sales have continued to increase. 100% of all profits go directly to saving lives at sea.

As seen on Dieline, Design Week and Designlicious.